You may already know that Instagram now has a feature called Instagram Reel Ad. And with it, your Reel Ads will go where Reels content is most popular.
This means you’ll be able to reach more people, have a more significant impact, and connect with people who haven’t seen you before. What’s the best? When you do that, it will feel like a smooth way to use the computer.
As The Influencer Marketing Factory’s Alessandro Bogliari reports:
“Marketing campaigns with influencers on Reels are going well… Since there is less competition for influencer content on IG Reels than on TikTok, it can be a great way to get in front of a lot of people.
Next to the organic Reels in your feed, Instagram Reel Ads will appear. From the user’s point of view, this means that your ad will show up without getting in the way of the natural entertainment value.
Read our Blog How to get Maximum Views on YouTube Videos If you want more subscribers and ad revenue from YouTube, check out these 13 ways to get maximum views on Youtube Videos.
Should you use Reel Ads on Instagram?
Yes, that’s the clear answer! This is why:
When you make Instagram Reel Ads, they will show up in the Reels tab, on the Explore page, and in your audience’s regular feed. They will also play over and over, and users can2. Share, like, comment, and interact with them just like they would with a real Reel.
HootSuite says, “Instagram Reels ads are shown in the same parts of the app where users find natural Reels content.” This is a great chance for brands to step up their game, get creative, and catch the attention of their audiences as they scroll through similar content.
Getting the attention of your audience without making it feel like an ad? Sounds good, doesn’t it?
Here are 3 Tips to Create Successful Reel Ads.
1) Informative and Organic Reel Content
When creating a Reel ad, you get 30 seconds to advertise the sponsored content. This emphasizes the significance of presenting material that reads as natural and not overly branded.
Create a 30-second film or montage consisting of several photographs and short clips. You could play a video of yourself instructing a class or make a “how we made this product” reel with B-roll and stills. Both of these are excellent ideas for commercials.
Content like this may humanize your brand and help develop a closer relationship with your audience, as reported by Martina Bretous at Hubspot.
Add captions and stickers to your Reels once you’ve selected the footage that encourages natural user interaction with your offer.
The Reel can be viewed with the sound off thanks to the captions. Your Reel’s visibility and interaction with viewers can be improved by adding interactive stickers such as hashtags, locations, products, polls, and questions.
2. Write a Catchy Caption with a clear Call To Action (CTA).
Your Instagram Reel ad’s call to action is the most important part since your goal is to get people to do something.
People often don’t pay attention to the caption of the Reel, but this is a great place to repeat what you say in your Reel and show the user why they should click through to your landing page.
Your hook is the first line of your caption. In the paragraphs that follow, you can give more information and add value. Then, you should have a clear call to action (CTA) at the end.
Your CTA should get people to do what you want them to do, whether that’s buying your product, going to your website, or signing up for your email list.
That’s why the copy on your CTA needs to be strong and use clear, direct language.
Use short, simple commands like “click here” “learn more” or “come say hi.” All of these are easy to understand and seem friendly and low-risk.
“A good CTA promotes a high value and is low risk for your audience,” says the team at MasterClass. Use an approach with no pressure. Let your audience know that they are just getting more information without making any commitments.”
You want to be convincing, not pushy. The language that is persuasive makes people want to keep reading. And if you can show clear value, like a discount on your product or service, that will make your CTA even more appealing.
You could also try the “tick-tock” method. For example, if your Reel ad is offering a discount on a product, you can say things like “for a limited time only” or “don’t miss out.” Users are more likely to act on your CTA if they feel like time is running out.
Lastly, make sure that your CTA has a design that stands out so that people can’t help but notice it.
Use bright colors with a lot of contrast to make your Reel ad stand out. To make your ad even more interesting, you can turn your CTA into an animated GIPHY sticker.
3. Make sure that your Landing Page speaks to the people who saw your Reel ad for more Conversions.
Once a user has watched your Instagram Reel ad and clicked on your CTA, you want to send them to a landing page that gets them to sign up, opt in, or buy.
Think of your landing page as a more detailed version of the CTA from your Reel ad. The only goal of a landing page is to increase your conversion rates, so it should only have one call to action and no other links that could distract your visitors.
Then, you need to make sure that your landing page is linked to your Reel ad and that it has the same message. After seeing your ad, people should feel like they’re exactly where they wanted to be.
At the beginning of your landing page, you should mention that the user came from Instagram. Then you’ll need to put a little more information above the fold so that the user keeps reading the landing page.
When your landing page connects smoothly to your Reel audience, more people will buy your product, service, or program because they will understand the change from one platform to the next.
The most effective way to do this is with clear, straight-to-the-point writing on a well-designed page. Again, you want as few distractions as possible so that people can immediately see how to sign up for your masterclass or buy your product.
Landing page templates are useful if you’re new to landing pages or can’t afford web designers.
Conclusion
Instagram Reel ads are a great way to make sales and get leads for your business.
Your Reel ad will perform well if it features engaging videos, captions, and a landing page related to the videos.
Not only that, but your Reel ad will also increase the lifetime customer value of the people who opt-in as leads because they will understand what your brand is doing and why it is doing it.
