How to gain online customers through Social Media
Social media and platforms are strong. Billion people use them, 4.59 billion in 2022 and 5.85 billion by 2027. You can market to the bulk of the world’s population.
Customers read your social media updates and brand and product reviews. How do you transform contacts into leads? How can social media generate leads? We discuss how to maximize social media leads.
Is it Important for your business to use Social Media?
Yes, that’s the simple answer.
Even a small business that sells to other companies can utilize LinkedIn to discover consumers.
A large company will likely utilize a multi-channel approach and focus on demographic platforms.
Few organizations don’t use social media to engage with customers.
Using social media can help you build your brand and learn about the market, among other things.
When setting marketing goals, you want more consumers, sales, and money.
Social media leads are potential customers who contact you or provide their contact info on social media.
Facebook, Twitter, LinkedIn, and Instagram are popular platforms for generating leads.
You can even use a hashtag generator for Instagram to reach more people on social media.
Read our blog What Social Media Tools should you use? that will help you succeed as a Digital Marketer.
8 ways to use social media to get more leads and customers
You know the power of social media graphics and which sites give you the most real leads that your sales and marketing department can nurture and guide through your sales funnel. How can you maximise your social media efforts to attract new customers?
1. Make good content that people want to click on.
Your content needs to be interesting and stand out from what your competitors are writing. People are more likely to want to learn more about you and your products if they find your content interesting. This means that the words and pictures should be clear, to the point, and relevant to the people reading them.
As important, you want all or most of your content to have parts that can be clicked on. If people have to look for more information or links to your site, they might not bother. You could use software for organizing ideas to help you come up with new content.
If your content is about international calling services, include a call to action (CTA) and links to the landing page for the product. Even if your post is more general, you can still add links to your website.
2. Optimize your profiles
Even if you have great content, it might not matter if your social media pages are messy and hard to use. Make sure your profiles look good and have all the information a customer might need, like how to get in touch with you. This can include buttons to contact you through Messenger or WhatsApp, the location of your physical stores, and information like your email address and phone number.
Businesses can add “buttons” to their profiles on most of social media sites. This could be as easy as letting people sign up for your newsletter on your Facebook page or book an appointment or make a reservation. Remember that you can cross-post from platforms that can do this even if one doesn’t.
3. Check that your landing pages are good enough.
It isn’t just about your social media accounts. They can be as glitzy and appealing as possible, but if a customer clicks on a link only to find poorly-designed landing pages, they may end up contributing to your bounce rate. The page they click on must also be relevant; it is pointless to create a post about localization software testing only to have the customer find something completely different when they click on the link.
Your landing page should be purposeful and as optimized as possible (think A/B testing). Keep web forms as simple as possible, and make sure the page contains any relevant information, such as pricing. As with your social media posts, include a CTA that encourages customers to easily purchase the product.
4. Wherever necessary, provide rewards.
Every day, potential buyers are likely to encounter many marketing posts. What makes them want to click on your links? The type of lead you wish to produce will determine the type of incentive you offer. For example, if your goal is simply to grow your newsletter/mailing list for future marketing efforts, you may provide a discount code when people join up.
Contests are an excellent method to increase both reach and brand exposure. By allowing individuals to enter a prize draw when they like and share a post, your content (and hence your items) can reach significantly more people who would otherwise see it on your page. Discounts and other incentives might be an excellent way to increase the number of leads generated by your social media content.
5. Personalization
When it comes to generating leads through social media, another useful strategy is to employ personalized targeting whenever possible. Your marketing efforts probably already include some degree of customization; thus, there is no reason not to expand that level of customization to social media.
Some platforms provide targeting capabilities, which enable users to more effectively communicate with their preferred demographic audience. You can also divide those targets into subgroups according to a variety of criteria, such as their age, gender, or geography. If you are marketing online phone numbers from Dialpad, it is more likely that you will produce high-quality leads if you specifically target organizations that will have an interest in the service you are promoting.
6. Don’t forget about retargeting.
There could be a variety of reasons why a buyer does not purchase from you right away. It could be for financial reasons, or they simply want to compare brands and products. However, these are people who have expressed an interest in your business and/or products, so they are worth considering when creating social media material.
Some platforms give you access to detailed information on a user who has interacted with you. This implies you can tailor and customize those people who have previously expressed interest. It also has a high ROI because retargeted clients are 70% more likely to convert than people who are reading your content for the first time.
7. Data
If you start a new strategy for getting leads from Twitter, Instagram, or TikTok, you’ll want to know how well it’s working. That means you need to get all the relevant information and see what the analytics say about the leads. Were they a good value? Did they bring people to Christ? Getting these answers will tell you what needs to be changed.
You can track where leads came from even with Google Analytics. It will show you which social media platforms work best for you and whether you need to put more work into the ones that don’t. You can also use social analytics tools to find out what kind of content, images, and even videos work best for you, engage customers, and generate leads.
8. Utilize social lead ads
Everyone, including your CFO, appreciates organic lead generation, but there may come a time when these sources slow down or stop completely. All platforms include some kind of paid advertising that might help you enhance the number of leads you generate. It’s possible that you won’t want to do this on all of the platforms you use, but it’s a tactic worth considering.
Follow the data once again, let your analytics reveal which ads are effective on which websites, and try to interact with your audience through comments. Just be careful to block any irrelevant or negative Facebook comments. Pay close attention to what people are liking and what is generating excellent leads because it’s possible that you’ll need to generate unique content for each ad (just as you may have done for various audiences).
The Takeaway
Getting leads is an important part of any marketing plan. By getting a steady flow of new (and good) leads, you give yourself a chance to turn potential customers into real ones. That could happen if your sales team kept in touch with those leads and gave people the information they needed to decide to buy. It could also be done with a website and landing pages that are well-made and optimized.
Social media is a great way to get people to know about your brand and get good leads. It’s not a “one size fits all” strategy, and you need to give careful thought to how you’ll get leads and where they’ll come from. If you do it right, you can see an increase in the number of leads you get and, hopefully, a rise in the number of people who buy from you.
