Let’s say you’ve done the four recommended steps for your SEO keyword research:
- Chose a subject
- Brainstormed
- Looked at the value and difficulty of each keyword.
- Rank-ordered the keywords
- Now, how do you actually use this process to make SEO work better?
You can use the toolkit below to turn the keywords you find into actual content for your site.
Read our blog What is Search Engine Optimization? that will help improve a website to increase its visibility when people search for products or services.
You can use it to look at pages on your website that are already there or to find content gaps. Content gaps are missing pages that could be very useful if they were made.
Keyword Research Toolkit
You can use the toolkit to do the following:
- Find and write down the main topic pages on your site that you want Google to rank for.
- You should have a plan for this. For example, if you sell yoga courses and each one has a different price, you might want to focus more on the ones that make you the most money.
- Put one P1 keyword, two P2 keywords, and between zero and ten or more P3 keywords in the columns next to your topics.
- Note: Your most important keywords will be the focus, but you don’t have to use them all on a limited number of pages. If you didn’t, it might seem forced or fake to do so.
- To rank for a certain keyword, you might need to make a new page. You might want to make a new page if the content you already have doesn’t meet the user’s needs for that keyword or can’t be easily changed to do so.
- Review your results often and look into any relevant topics that haven’t been covered yet to find content gaps.
- Lastly, look into more web pages and add any content gaps you’ve found to your plan for making content.
