Off-page SEO is any SEO strategy that doesn’t involve adding or changing content on your website.
In the past, people used the terms “off-page SEO” and “link building” interchangeably. However, there are actually many different off-page SEO strategies you can use, such as:
- Building a brand, getting citations, marketing with content and social media, and other things.
- These strategies help both search engines and users understand your website better and boost its authority, trustworthiness, and usefulness.
Think about it this way:
- Your website = SEO on a single page
- Off-page means on another site or platform. SEO
But what are on-page SEO and off-page SEO, and how can digital marketers use them to help their company or clients? This blog is all about that, so keep reading to find out everything you need to know about the best ways to use SEO in the 21st century.
Off-Page SEO and Why Good Links Matter
The same way that keyword stuffing used to be okay but isn’t anymore, buying or trading spammy backlinks to try to boost page rank is also no longer a good idea.
Search engines have known about these tricks for a while, and if you fill your page with backlinks that don’t make sense, you’ll get penalised instead of promoted.
Even though search engines look at both the number and quality of your backlinks (as well as the number of referring domains), quality is more important than quantity.
The most important thing to remember is that backlinks are an important part of off-page SEO, but one high-quality link from a site with a lot of authority is worth more than 10 or even 100 low-quality links.
Neil Patel says that building links isn’t always the easiest thing to do, but here are four ways to do it:
- You can market yourself as an expert in your field by writing guest blogs. Check out our guide and toolkit for guest blogging to learn more about how it works.
- Write posts that mention people with a lot of influence in your field, because these are very popular. If you think this is a big part of your business or job, you might want to make a plan for how to market to influencers.
- Find broken links on blogs (especially influential blogs) in your field, and then offer to replace them with content you’ve written on the same topic. Here are some tools and guidelines to help you get started with a content audit, and you can also download a handbook and toolkit for on-site SEO.
- Use tools to make a lot of infographics and take advantage of how popular they are.
Best Off-Page SEO Practices
Even though building quality backlinks is the most important part of off-page SEO, there are other things you can do to boost your site’s authority and get more people to link to it.
Ensure that your plan includes local SEO.
Add your business to local listings and internet directories, such as Google My Business, Yelp, Yellow Pages, and other local listings. Once you’ve added it, check that all of the information is correct and that your name, address, and phone number are the same on all platforms.
Take an active part in discussions
You can also do off-page SEO by taking part in discussions on sites like Quora and answering questions on other Q&A sites, especially if you have knowledge you can share with the community. This will also help build trust and brand recognition.
Submit back linked content
Think about putting your content on sites where people can share images, audio, and videos. Here are some of the most popular ones:
- Vimeo and Dailymotion are video sites
- SoundCloud and Podbean both have audio.
- Image: Flickr, Instagram, and Pinterest
On-page and Off-page SEO
Best practises for search engine optimization are always changing as web users and online shoppers change their habits. Right now, the best way to do SEO is to have a solid plan in place that covers both on-page and off-page elements.
On-page, the most important things are good content and making sure that the site’s technical parts have been optimised for speed, efficiency, and keywords.
Off-page, the most important thing you can do is get good backlinks from authoritative sites. This will show search engines that your site is important and relevant, and they will give you a higher rank as a result.
