5 Strategies for Improving Agency Social Media Ads: Social media marketing is something that every business needs to do today.
Advertising and public relations are all about getting people to see your content, and social media is a big part of that.
But if your firm’s marketing efforts aren’t meeting your goals, you’ll start to wonder how to improve your strategy.
But where to begin?
It is not easy to improve your agency’s social media marketing. It’s understandable that it’s too much.
Social media are used by almost 3.4 billion of the 4.2 billion people who use the internet around the world. This means you need an excellent social media strategy if your clients want to do well on the internet.
With over 8,000 advertising and public relations firms in the U.S. alone, is the best at social media can help you stand out from the crowd.
This post will show 5 ways to improve your agency’s social media strategy. This will help you make better campaigns
Read our blog 5 Tips for Making Great Landing to attract more customers and help business to increase their landing page conversion rates.
1. Learn about the people on the platform
Companies, whether they are big law firms or small businesses, need agencies to improve the performance and visibility of their brands. Social media is also often used by businesses.
But agencies go wrong when they treat each social platform the same.
Every social network has its own style. Getting to know the types of people who use each platform will help you meet their needs. Which will help you get people more involved and improve their performance. Using this information about the types of people who use different social media platforms can help you figure out how to market to them.
Not only are the people who use each platform differently, but so are the reasons why they use each platform.
2. Understand your target market.
To be successful on social media, you need to know how the personalities of your users fit with each platform.
Different kinds of people use each of these platforms. When you advertise on Google or Bing, everyone sees your ad. With social media, it depends on how well you divide your audience and how relevant your ad is to each group.
When deciding which social media platform to use, it’s important to think about what kind of clients you have. If you want to reach people in the finance and insurance industries. LinkedIn could be the best social ad platform for you.
Your campaigns and strategies will always be more effective if you know your client’s demographics, interests, target markets, and overall goals.
3. Your best friend is remarketing.
Remarketing is the number one thing you should always think about when it comes to social media marketing.
People use search engines a lot because businesses and people who need services are actively looking for an agency. Those people are very likely to become clients because they have a strong desire to do so. People don’t actively look for social media sites, so there is much less traffic there.
This traffic will be warmed up by remarketing. You’ll be making groups of people who have done something with your agency. This should make it easier for people who didn’t know about your brand before to become customers.
It’s thought that retargeted website visitors are 70% more likely to convert than those who aren’t targeted again. With such a high number, you could use ads and offers to nudge people who don’t convert in the right direction.
Let’s look at a few more possible ideas for retargeting:
All website visitors: This is the most common remarketing audience, and it includes everyone who has ever visited your website.
Visitors of specific website pages: If you want to get even more specific, you can create an audience of people who have visited specific pages of your website, like your “pricing page,” “review page,” or “checkout page.” Tailoring ads to these specific pages can get the attention of a past visitor who was interested in your agency’s reviews.
Blog readers: If your agency’s blog promotion is consistent, you can remarket to them with ads that are related to the articles they read.
Downloaders of gated content: If a visitor has downloaded an e-book or signed up for a webinar, you can show ads with a lower funnel sales-focused offer. You don’t have to ask for their email again because they have already given it to you.
Social engagements: People who have interacted with your social media pages would be in this group. They would have watched one of your agency’s videos, liked, commented on, or shared one of your posts.
Overall, retargeting helps you put your ads in front of people who are more likely to be interested.
4. Making customers out of strangers
As we’ve already said, people on social media are considered a “cold audience” because they don’t have any intention to buy.
In the marketing funnel, cold audiences are at the top. If you don’t have a well-thought-out funnel that warms up your traffic, potential customers could fall through and never become paying customers.
The Procedure
Turn strangers into potential clients: You’ll need to work on getting people to know your agency’s name. Providing useful content to educate and raise awareness will hopefully create a “need” for the services your agency provides.
Turning prospects into leads: At this point, people might know a little bit about you and have a little bit of interest in trying out your agency. People who downloaded your content in the previous step can be retargeted with an offer like “Free Consultation.” It’s less aggressive than an offer like “Sign Up Now,” which sounds aggressive but gives them something of value.
Turning leads into customers: This is the most aggressive stage, where you try to turn leads into customers. People who are interested in your business have given you their information for a “Free Consultation,” but they haven’t decided yet. You can try to hit them with another retargeting ad that offers 20% off the normal rate for the first three months.
You don’t want to leave people in the prospect stage, because if you do, all the work you did to warm up the audience will go to waste.
Customers become advocates: This is the next step, which happens when you give great service. Customers who are happy with your business will likely tell others about it and help show how knowledgeable you are.
Bright Local says that 85% of people trust online reviews as much as personal recommendations.
So, it’s a good idea to make ads that offer something of value to your current customers. Offering a reward for a referral is a great way to make your current customers feel even more valued while getting more leads.
5. Once upon a time for telling stories
Storytelling huh? Why does that matter so much?
This is a great way to get into the minds of your ideal customers: show them how your services can help them and motivate them to act with you.
Uri Hasson, a professor at Princeton, said, “A story is the only way to activate parts of the brain so that the story becomes the listener’s own idea and experience.”
A great way to anchor your message is to tell a story about something that happened in the past. This will help people remember your story. Focusing on how similar this story is to other people’s lives will make the connection much stronger.
This is a great use for video ads!
Video ads can grab people’s attention quickly and keep it with a story that makes them feel like they know your business. So it makes sense that 92% of B2B prospects watch online videos.
