E-commerce marketing has increased, since the COVID-19 pandemic. Customers had to use online digital platforms to shop online because of lockdowns around the world. This added $183 billion to e-commerce in the United States.
E-commerce is a very profitable business for sellers. With so many online platforms like Shopify, Magento, and Woocommerce, setting up an online store is now easier. But there are a lot of online businesses and a lot of information about how to make a successful store, so it might be hard to stand out.
I’ve put together a list of free marketing tools for e-commerce that will help you grow your online business to make it easier for you. Some are free, while others have fewer features but can pay more to get more. There are different tools for SEO, analytics, design, marketing, research, and more.Website website traffic
Read our blog What is Search Engine Optimization(SEO)? To improve your Search Engine Optimization (SEO) and to rank your website at the top of search engine results.
Website Traffic Analysis Tool
Google Analytics is one of the best tools you can use to track how well your e-commerce products, content, and marketing efforts are doing. It has a lot of features that can help you do this. It gives you reports in real-time and a lot of information about how people use your website in many different ways.
You can make smart changes to your website’s content, layout, and way of promoting it with Google Analytics. It gives a lot of information about who visits, how long they stay on average, how much traffic there is, which pages are the most popular, and which ones could use some work.
The best thing about Google Analytics is that you can set it up so that it automatically makes reports about how well your website is doing. This saves you a lot of time and work. Analytics 360 is a free tool, but to get the most out of it, you should talk to their sales team.
SEO Audit Marketing Tool
WebCEO is a great SEO tool for e-commerce websites because it puts all of your SEO data on a simple dashboard. It has powerful tools for keyword research, SEO audits, rank tracking, checking backlinks, analysing domains, and keeping an eye on competitors. You can optimise an e-commerce website yourself with its easy-to-use interface and DIY SEO Checklist.
By making a free sitemap in one dashboard, WebCEO makes it easy for you to show up quickly in search results. You can also run a test on your website to see how well it works on mobile devices. You can also rank all possible errors, from a broken server to broken links, and make changes right away when something goes wrong on your e-commerce site.
White-label SEO report tools can help you if you offer marketing services and work with clients. So you can make reports that look like they came straight from your company without mentioning WebCEO. The tool lets you try out all of its features for 14 days so you can find the ones that work best for you. You can always upgrade your plan to get access to more powerful tools.
Trend Analyzing Marketing Tool
Google Trends is a great tool that helps online marketers confirm that people are interested in trending topics or try to figure out how interested people are in your industry as a whole. Google Trends is a great way to find interesting topics, get ideas, and find out what people want to see.
If you run a business or offer seasonal services, you can look for seasonal trends and use them to your advantage. It will help e-commerce owners start their marketing campaigns when it’s time to get good results.
You can also get fresh ideas for blog posts and social media campaigns (LinkedIn, Facebook, or Twitter). The tool shows you words and phrases that are popular around your topic that you should use. Using Google Trends to improve your e-commerce SEO is a great idea.
IP Geolocation Marketing Tool
Using IP geolocation API can help you give website visitors the right options based on where they are. This is useful if you want to show users the right content based on where they are. One option is IPWhoIs, which is free for small projects that need up to 10,000 requests per month.
IPWhoIs figures out IP addresses by sending and processing GET requests. It can filter traffic, change the content, fill out forms automatically, and do other things based on what your site needs. It can also show the full names of countries. A multi-channel integration structure makes it possible for the service to update IP data in real-time.
Installation doesn’t require any special skills. The tool will make your website easier to use and more functional. It will also help you customise your website’s currency to increase conversions and give you more ways to respond in different languages. IPWhoIs has both free and paid plans so you can get exactly what you need for your website.
E-commerce Analytics Marketing Tool
Conversific is a powerful e-commerce analytics tool for Shopify and WooCommerce that lets you optimise your traffic and conversions, collect detailed data, and boost your online sales. The tool gives a detailed look at what each customer does, how much money they bring in, how they interact with your products, and how to reach them.
Based on the results, you can get clear insights and tips on how to make your online store better. You can easily connect the tool to Google Analytics to learn more about your customers and get a better sense of how your business works from one dashboard.
You will find out which products you should focus on, where your business is losing money, and which product categories are doing poorly. With the free version of Conversific, you can run one store with up to 1,500 orders and get up to 5 reports with a date range of the last month.
Stock Photography Marketing Tool
Depositphotos is a marketplace for royalty-free, license-based stock content that you can use to make great pages for your online store. It has a huge collection of photos, music files, videos, illustrations, and vectors for every style and budget.
You can search for visuals by colour palette, image, location, season, orientation, and more with the help of advanced search filters. Its smart algorithms for making suggestions help you find what you’re looking for quickly and find more content that fits your needs.
Depositphotos is easy to use, and you can choose the size of your videos and photos to fit your needs. You can download free images with watermarks to see how good the photos are. Use the “Mention” coupon code at Depositphotos to get five free high-quality photos.
Email Automation Marketing Tool
AWeber is the clear leader when it comes to tools for email marketing for online businesses. The easy-to-use platform lets you automate email marketing campaigns, make responsive landing pages quickly, send attractive emails, connect with your audience, and measure results. It also sends emails to customers whose shopping carts have been left behind.
AWeber is a great e-commerce solution that does everything well and has all the basics. The tool works with more than a thousand different kinds of software, such as PayPal, Shopify, WordPress, Facebook, WooCommerce, etc. So you can easily connect it to the tools you already use and get the most out of your email marketing campaign.
AWeber has a free plan for people who are just getting started in e-commerce. This plan lets you have up to 500 subscribers and send 3000 emails per month. Depending on how many people are on your mailing list, you can choose the Pro plan if you have more than 500 subscribers.
Social Media Publishing and Listening Marketing Tool
Mention is a great tool for keeping an eye on everything that’s being talked about on the web. You can use the tracker to keep an eye on what people are saying about your business online by adding branded or unbranded keywords. You will have an inbox where you can see all of the daily alerts from different websites where your business was mentioned.
Mention helps you deal with bad press on the web and solve customer problems quickly. It also gives a cross-platform way to figure out how people feel about a brand or product and what they think of it through the web and social media.
The best thing about this tool is that it lets you get full analytics about your industry and track your marketing and public relations efforts. Mention has a free version with limited features, like 1000 mentions, three social accounts, one alert, and one user. When you spend more, you can get more advanced options.
You can also plan and manage your social media posts with Mention. With Facebook, Instagram, Twitter, and LinkedIn all working together, you can choose when you want to post and schedule it ahead of time.
Call Center Solutions Marketing Tool
CloudTalk is a powerful call center software that is hosted in the cloud and used by support and sales teams to improve how customers feel and how well the team does its job. With this software, you can see flexible analytics and know exactly what is going on in your contact center. You can quickly get in touch with your clients and set up shipping, delivery, returns, cancellations, and meetups.
You can use CloudTalk on any phone as if it were a regular line. This means you can make and receive calls anywhere in the world where there is good connectivity. They give you phone numbers from more than 160 countries and help you keep your local number if you already have one. It also works with different platforms right out of the box. For example, call data from the HubSpot integration makes it easier to track leads.
CloudTalk has advanced features that make it easy to handle customer interactions. With features like call recordings, emotion analytics, and call notes, your team will be able to learn more about your audience and handle them more effectively in the future. You can start calling for free for 14 days, but only a few features will work.
Shopify Users Marketing Tool
If you have a Shopify business, you can use a set of useful tools that Shopify has made available to boost your sales and conversions. Even though the platform isn’t free, it offers many free tools, such as a business name generator, logo generator, privacy policy generator, image resizer, CPM calculator, purchase order template, and many more.
In the beginning, you have everything you need to sell and grow your retail business. From taking care of orders and shipping to billing and invoicing, they do everything they can to make it easy for merchants to run their online stores.
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